Growth Made Simple

Marketing Analytics to Scale Mobile Apps with Ease

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Ad Monetization in Mobile Games – Benchmark Report 2026

Hybrid monetization is the new normal for mobile game publishers, but are your ad revenues measuring up? Explore our 2026 benchmark report, powered by Tenjin and CAS.AI, for exclusive eCPM data and market insights to help you optimize your ad strategy.

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Mobile Marketing Analytics That Save Your Advertising Budget

Unlock the power of mobile attribution & app analytics with our end-to-end measurement capabilities.

Mobile Attribution

The Ultimate Growth Engine For Apps

Seamlessly identify and double down on the best users and advertising channels for your app with Tenjin’s mobile attribution.

ROI Dashboard

Maximize ROI With A Unified View Of Ad Spend And Revenue

Tenjin’s user-friendly dashboard enables you to identify the channels and users that are bringing you the highest ROI at a glance.

Ad Monetization Suite

All The Tools You Need For Hybrid Monetization At Your Fingertips

Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps.

LTV Prediction

Take The Guesswork Out Of Your User Acquisition

Tenjin’s LTV prediction provides reliable actionable insights for publishers that need to make quick optimization decisions.

Cost Aggregation

View costs across different countries, and platforms

Automation

Effortlessly streamline, optimize, maximize

LTV Prediction

Take the guesswork out of your user acquisition

Data Pipelines

Streamline your data without hiring a data team

Fraud Prevention

Block mobile ad fraud in real-time with Tenjin

Integrated Partners

Seamlessly connect and work with any partner—quickly, easily, and all in a few clicks.

Kooapps' Journey From Indie Studio to Major Publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

8x Revenue Growth
3x LTV Increase

Chun-Kai Wang Co-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

20% Increase in ROAS
35% Portfolio LTV (Cross-Promo) Uplift

Alex Kozachenko Co-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

60 Hours per Month of Co-founder’s Time Saved
60% ARPDAU Uplift

Light Nguyen Co-founder at YOMI Studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

33% Increase in Day 7 ROAS
24% Íncrease in Day 3 LTV

Kasuga Yachi Marketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

#Podcast
What Türkiye’s Mobile Gaming Ecosystem Can Teach Us

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What Türkiye’s Mobile Gaming Ecosystem Can Teach Us

Many markets produce one breakout company, then spend the next decade asking why it did not happen again.Türkiye’s mobile gaming ecosystem followed a different path. It produced a first generation of successful founders, then a second, and now a third. As Batuhan Avucan, founder of Mobidictum, explained during a recent episode of Tenjin ROI 101:...

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#Product_Updates
Introducing the New Tenjin MCP Server: Manage Apps, Campaigns, and Fraud Filters Without Leaving Your AI Assistant

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Introducing the New Tenjin MCP Server: Manage Apps, Campaigns, and Fraud Filters Without Leaving Your AI Assistant

New write access lets growth teams create, update, and manage campaigns, apps, callbacks, and fraud filters directly through AI assistants, no switching between tools required. Tenjin has announced the launch of write capabilities for its Model Context Protocol (MCP) Server, making it the first mobile measurement partner (MMP) to enable AI assistants to take action...

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#Mobile_Marketing_Trends
Türkiye Mobile App Incentive Program: Your Application Checklist

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Türkiye Mobile App Incentive Program: Your Application Checklist

Türkiye’s Mobile App Incentive Program is one of the most generous support systems in the world for mobile app developers. The mobile app incentive framework reimburses a portion of eligible advertising, platform commission, software, and market-entry expenses for export-oriented companies, with support levels and caps that vary by category and program track.[1][4][5][6] For the right...

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#Mobile_Marketing_Trends
A Guide to Türkiye's Mobile App Incentive Program (2026)

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A Guide to Türkiye's Mobile App Incentive Program (2026)

App publishers are using government-backed incentives to reshape unit economics of the mobile measurement stack. Introduction: It’s a Structural Advantage Türkiye’s mobile app incentive program has quietly become one of the most significant and non-dilutive funding frameworks available to app developers globally. The government incentive is a structured, well-funded government system that reimburses 50–70% of...

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Tenjin’s MCP Server: Query Your...

Ad Monetization Benchmark Report 2025...

Growth Made Simple

Trusted by Teams at:

Ad Monetization in Mobile Games – Benchmark Report 2026

Mobile Marketing Analytics That Save Your Advertising Budget

Mobile Attribution

The Ultimate Growth Engine For Apps

ROI Dashboard

Maximize ROI With A Unified View Of Ad Spend And Revenue

Ad Monetization Suite

All The Tools You Need For Hybrid Monetization At Your Fingertips

LTV Prediction

Take The Guesswork Out Of Your User Acquisition

Cost Aggregation

Automation

LTV Prediction

Data Pipelines

Fraud Prevention

Integrated Partners

Used by the World’s Most Innovative Teams

Kooapps' Journey From Indie Studio to Major Publisher with Tenjin

How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

What’s New at Tenjin

Book a Demo

What Türkiye’s Mobile Gaming Ecosystem Can Teach Us

Introducing the New Tenjin MCP Server: Manage Apps, Campaigns, and Fraud Filters Without Leaving Your AI Assistant

Türkiye Mobile App Incentive Program: Your Application Checklist

A Guide to Türkiye’s Mobile App Incentive Program (2026)