Co-founder & CEO
How to scale your indie studio to a major publisher - a Kooapps case study
Back in 2017, the Kooapps team needed to efficiently grow the user base of their ad-monetized apps. Since Kooapps started as a bootstrapped indie studio, they needed to find a smart way to scale their business. When you don’t have an investor or publisher, every dollar counts. Kooapps needed a tool to help them figure out whether their UA spend was profitable, to enable them to invest in ROI-positive campaigns.