Here's how brands use Tenjin to grow their business and increase their ROI

Chun-Kai Wang
Chun-Kai Wang

Co-founder & CEO
at Kooapps

How to scale your indie studio to a major publisher - a Kooapps case study

Back in 2017, the Kooapps team needed to efficiently grow the user base of their ad-monetized apps. Since Kooapps started as a bootstrapped indie studio, they needed to find a smart way to scale their business. When you don’t have an investor or publisher, every dollar counts. Kooapps needed a tool to help them figure out whether their UA spend was profitable, to enable them to invest in ROI-positive campaigns.

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Christian Calderon
Christian Calderon

Co-Founder & CEO
at GameJam

Gamejam ROI +32% using Reporting Metrics API

It’s crucial for a hyper-casual publisher to bid quickly and frequently for potential installs with high LTV potential. Gamejam advertises 30+ games on 10+ ad channels campaigns in 25 countries and numerous campaigns. That potentially creates >7500 bid changes that the UA team will check and adjust daily. However, to enable bidding on this level of granularity, the advertiser needs to automate their workflows.

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Kosei Saegusa
Kosei Saegusa

CMO
at ITI

ITI uses Tenjin to help increase Apple Search Ads installs by 6x

With little experience in UA, the team decided to look for an advertising channel that would provide quality app downloads at a predictable cost. Also, the ITI team needed to find an attribution tool to measure the return of ad spend (ROAS), which would include not only in-app purchases (IAP) and revenue from showing in-app ads. It was also important that this tool would be available at an affordable price. Hyper-casual games typically have a low cost per install (CPI), and publishers cannot afford to pay an even slightly higher CPI.

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Jerome Lanquetot
Jerome Lanquetot

CTO
at Godzilab

Godzilab gains success with Tenjin's campaign bucketing tool

Godzilab started its company in 2010 with its first mobile hit, iBlast Moki. They are a talented, globally distributed group of 7 people focused on making free to play RPGs. Five years ago, they integrated a third-party attribution provider but realized that this wasn’t everything they needed to measure ROI. Godzilab found Tenjin in 2018 during the success of their latest app, CRUSH THEM ALL. Because their game is a mix of IAP and ad-revenue, they wanted to figure out their Ad Revenue per source to be able to scale their UA.

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Oliver Kern
Oliver Kern

Chief Commercial Officer
at Lockwood Publishing

Tenjin helps indie developer Lockwood Publishing Grow Faster

Tenjin’s ROI dashboard allows Oliver to very quickly assess and adjust his campaigns. Tenjin’s DataVault allows Lockwood to drill down much deeper into granular data when segmenting its players, enabling the company to conduct new more targeted ROI-positive campaigns, especially on FB. Easy access to Avakin's growth data allows Oliver to update his LTV model for Avakin without the need of engineering.

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