Frenzoo scales its gaming apps with Tenjin's analytics, attribution and data warehouse

Managing islands, resorts, and fashion conglomerates is the business of Frenzoo; or, more accurately, the experiences it gives its millions of players. Each of the mobile game studio’s simulation titles have been downloaded more than half a million times, with Fashion Empire its most popular and successful game to date at over 6 million installs. As Frenzoo's CTO & co-founder, one of Kevin Yoon's main responsibilities is to make the right choices in their growth infrastustructure stack.

TENJIN USE CASES

The Challenge

To maximize its popularity, the Hong Kong-based game company needed to lower user acquisition costs and simultaneously increase ad revenue. Hsu needed a solution that could match user behaviour — who’s spending more, who’s staying longer — to the ad networks these users were coming from. But that task required precision measurements that the company’s in-house and 3rd party systems couldn’t handle. Too much time was spent tracking large volumes of traffic from Frenzoo’s multiple ad networks. Yoon and his UA team needed to redirect that time into improving the game and creating new ad campaigns.

The Solution

To maximize its popularity, the Hong Kong-based game company needed to lower user acquisition costs and simultaneously increase ad revenue. The company needed a solution that could match user behaviour — who’s spending more, who’s staying longer — to the ad networks these users were coming from. But that task required precision measurements that the company’s in-house and 3rd party systems couldn’t handle. Too much time was spent tracking large volumes of traffic from Frenzoo’s multiple ad networks. The team needed to redirect that time into improving the game and creating new ad campaigns.

Kevin Yoon

"We worked with other vendors in the past, but we chose Tenjin because they are more flexible with their plug and play solution. It’s the first platform where we can easily follow the ROI of different campaigns and the first that let us create custom events to target high-value users. Tenjin has given us the insights and confidence to scale our user acquisition campaigns and grow our business."

Kevin Yoon, CTO & Co-founder

The Result

In the time since partnering with Tenjin in July 2016, Frenzoo has broken company revenue records and continued to run high-value campaigns. Additionally, Yoon and his team now have more time for improving the game and brainstorming new marketing campaigns after automating data aggregation, attribution, and platform maintenance. Frenzoo can now pull data on thousands of players in minutes, when it used to take local systems an hour or more to collect.

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