Press and Releases

Selected coverage of our journey to provide growth data infrastructure to the world

Top 5 countries for soft-launching hyper-casual games

Jan 12, 2019

Hyper-casual games have some unique advantages over other genres when it comes to soft launches. Their minimal designs often require little-to-no localization for international audiences, and their largely ad-based monetization strategies, mean CPIs can be more than 10-times cheaper than other game genres.

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Tenjin Named a Snapchat Partner for Mobile Measurement

Oct 26, 2018

App marketers can now apply Tenjin’s user-level attribution and analytics services to Snap Ads, Lenses and Story Ads campaigns.

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Tenjin Partners with Looker and Chartio to Bring Advanced BI to Mobile App Marketers

Feb 21, 2017

Enabling marketers to focus on their Mobile-First B2B campaigns, Tenjin has announced a strategic partnership with B2B data provider Chartio and data applications platform Looker. Tenjin, a mobile marketing start-up, will team up with Chartio to…

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7 Predictions About App Marketing

Jan 24, 2017

App marketing is one of the most competitive and rapidly changing fields that marketers can get into in this day and age. It requires a skillset that includes both creative strategy and data-driven methodology, as well as the curiosity to ask questions that others might not even think of. But more than anything…

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Tenjin gets $2.5m in funding to expand mobile marketing infrastructure

Jun 13, 2016

Mobile marketing infrastructure provider, Tenjin, has received $2.5m in funding led by NetEase Capital, and angel investors Herman Yang and Waikit Lau. The company says it will use these funds to expand and simplify its mobile marketing infrastructure to add more control over data.

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Y Combinator-backed Tenjin helps developers identify ad campaigns with the best ROI

Aug 24, 2015

There are a multitude of tools made available to marketers, but one annoying problem is that there are too many tabs and applications to use. Isn’t there a way to streamline everything and still give brands the data needed to determine the success of their strategies? Tenjin is launching today…

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